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Leading on from the comprehensive, tailored Insight Reports providing a businesses individual peformance, OOPS provides two further analysis report that complement this service
TRENDS ANALYSIS
OOPS has developed in consultation with a leading edge IT company, a customised on-line data program reporting system, that is able to provide you with information on your Club’s rating alongside the industry standard.
A six monthly and/or annual Trends Analysis Report will provide you specific information for each area of your Club with graphical and statistical data showing the deficiencies and strengths supported by solutions to address the deficiencies and enhance the strengths.
OOPS has taken this one step further by establishing the “OOPS Benchmark”. The achievement of continual high standards through the four aspects of Regulations, Image, Marketing and Service are reviewed through the Trends Analysis and then rated alongside the OOPS Benchmark.
The OOPS Benchmark is built on high achievement in each individual area, the knowledge of which will push your staff and management to their full potential, thereby realising ultimate organisational performance.
An annual award will be presented to the winning Club without bias or Club self interpretation. This will become a highly recognised and sought after award in the years to come.
COMPETITOR AUDIT / POSITIONING MAP
Recent research has shown us that in this increasingly competitive market it is vital for clubs to take a clear position in their market and communicate their competitive advantages to both existing and potential patrons.
In 2008 we introduced a ground breaking new program that allows clubs to confidentially research and analyse their competitors, compare their performance and develop their own distinctive positioning in the marketplace.
The Comparative Analysis Program is perfect for clubs that are facing new competitors or the refurbishment of a club in their catchment area. It is also ideal for clubs that are considering a new acquisition or about to embark on a major marketing campaign.
The research is carried out by experienced mystery shoppers and the report provides relevant information at a glance. This information can also be easily exported into other documents such as marketing plans, strategic plans or board papers.
The program can compare an unlimited number of clubs but the average comparison typically involves four (4) clubs plus the Base Club (yours).
WHERE IS YOUR CLUB POSITIONED IN THE MARKET?
CONTACT MICHELLE ON 0411 146 450 TO VIEW THE ANALYSIS.